Blog

Are you planning to start a food or beverage business? Maybe you hope to sell to restaurants or through specialty food markets. Perhaps you’re eying internet sales. Possibly you plan to sell directly to the public from a food truck or small cafe. Whatever your plans, a food startup consulting service can help you through… Continue reading →

While it can be hard to find the time when you’re running a busy company, setting clear business objectives is essential if you’re looking to achieve success. Without them your company will lack direction, and may not be able to meet even its short-term goals. This can not only lead to frustration among employees, but… Continue reading →

Anyone who has found success in the food industry will tell you to keep a close eye on your food cost percentage. This important metric tells you how much you’ve been spending on the ingredients for your products, which is often a major part of a food business’ budget. And if you’re after maximizing profits… Continue reading →

Your COGS, or cost of goods sold, is one of the most important performance metrics to monitor when you’re in the food business. Simply put, it’s how much money you’re spending to produce your food items. This can affect everything from your inventory to your profit margins to your revenue, so it really isn’t something… Continue reading →

Perhaps you were the kid who came to school on invention day with the most inventive product in the class, or the college student whose lunches looked like five-star dining next to your roommate’s ramen noodles. Now, as an adult, you have an idea for a food or beverage product that you know people will… Continue reading →

Did you know that nearly 93% of consumers take online reviews into consideration when making a purchase? This, in a nutshell, is why product reviews are so important. A lot of people recognize the value of product reviews and trust them to help inform their purchases. So, if your brand’s products don’t have any, you… Continue reading →

Understanding your target market is an essential part of any effective marketing strategy. After all, these are the people who are most likely going to purchase your food products. If you want to make those sales, you need to know the best way of getting through to your potential customers. This is perhaps especially important… Continue reading →

Over the last few years, a slow but steady shift has taken place when it comes to requests from our food startup consulting clients. While they are still interested in us helping them create a profitable food and beverage business, an increasing number of clients began asking for suggestions on more ways to build a… Continue reading →

Love it or hate it, it’s hard to escape the influence of social media these days. It seems like people are always talking about the latest thing they saw on TikTok, Instagram, or one of the other most popular platforms. And it’s a lot of people talking, as there are expected to be almost 4… Continue reading →

People come up with new and exciting food products every single day. They think about consumer needs, identify a potential product to fill those needs, and then start putting in the work to try and get it into the hands of consumers.  However, no matter how much confidence these people may have in their product,… Continue reading →

Do you love to cook and have a few delicious recipes under your belt, but don’t have the budget or desire to open up a full restaurant? Then you may be a great candidate for the food truck industry! It’s certainly a good time to invest in this type of business, as the global food… Continue reading →

If there’s a problem with the food item or items that your company makes or distributes, will you be able to quickly identify the issue so you can mitigate as much damage as possible? Food recalls cost companies tens of billions of dollars each year and can hurt a firm’s reputation and profit if there… Continue reading →