Marketing your food products can be challenging, especially if you’re planning on selling in grocery stores. Therefore, understanding how to effectively and strategically promote your product is key to helping it become successful. In this blog post, we’ll show you 5 effective food marketing strategies to help get more eyes on your product. 1) Packaging… Continue reading →

Are you a food entrepreneur looking to bring your product to the market? Whether you are creating baked goods, snacks, condiments or something else entirely, one of the most important pieces of launching a successful business is knowing where to source ingredients for a food product.  Purchasing quality ingredients will help ensure that your food… Continue reading →

Are you looking to make Canadian Nutrition Facts labels for your products? Whether manufacturing food products professionally or starting as an amateur home chef, having the correct nutrition facts and information printed on the packaging will give your customers greater insight into what they eat.  This blog post will give you some advice on making… Continue reading →

Product descriptions can greatly impact customer purchasing decisions, so they must be compelling and informative. Writing an effective product description can be challenging, so a few tips and tricks can save the day. In this blog post, we’ll give you a few tips on how you can write a food product description that sells! Know… Continue reading →

Are you looking to create your own food business? Whatever your aspirations may be, launching a new food product can be an incredibly rewarding experience if done correctly. In this blog post, we’ll give you some tips on how to be a food entrepreneur so you can jumpstart your dreams with success!  Food and Culinary… Continue reading →

Are you a small business owner looking for inexpensive ways to package your food products? Finding cost-effective packaging solutions that meet your needs is challenging, especially on tight budgets. Fortunately, some creative and innovative options are available if you know where to look. In this post, we’ll give you some inexpensive food packaging ideas for… Continue reading →

Test your products with real consumers Testing new food products with consumers who aren’t friends & family is an important step in knowing that you’ve got a real winner. But there are regulations around providing food samples to the public—and hiring a company that specializes in sampling can be an expensive proposition.  The sampling you… Continue reading →

Are you looking to launch a food business but need help figuring out where to start? Building a successful and sustainable food brand requires hard work, dedication, and an understanding of the necessary steps. This blog post will provide an overview of the key strategies and considerations to help you build a food brand. Develop… Continue reading →

In today’s competitive environment, battling rising input costs and squeezing margins is an ongoing struggle. But it doesn’t have to be that way! With some of the right strategies, you can ensure every penny counts in your budgeting decisions. This blog provides 5 helpful tips to save money in food manufacturing. These can help add… Continue reading →

Getting food packaging can often be the most challenging part of finalizing your product. For any food business owner, running a small business has a lot of little steps and details that can often fly under the radar. It can be easy to put off food packaging until later, but it’s a significant part of… Continue reading →

Are you overwhelmed by the seemingly endless marketing tactics employed to sell food, both online and in stores? It cannot be easy to understand which strategies impact consumers most and what you need to do to make a product more attractive. Fortunately, there is an easy way to simplify your approach: the 4 Ps of… Continue reading →

Packaging your goods is vital to finishing your food product and can come in many different forms. Many different aspects of food production come into play, and packaging is a marriage between technical and safety requirements and marketing needs for your business. With the right packaging, you can keep your product safe from contamination and… Continue reading →