Why Product Reviews are Important and How to Get Them

Did you know that nearly 93% of consumers take online reviews into consideration when making a purchase?

This, in a nutshell, is why product reviews are so important. A lot of people recognize the value of product reviews and trust them to help inform their purchases. So, if your brand’s products don’t have any, you may be missing out on potential clients.

Keep reading to learn more about why product reviews are important, and how to get them from clients.

Why are Product Reviews Important?

Product reviews are important to both consumers and brands for a number of reasons. Let’s take a look at some of the most significant benefits.

  • More Trust. Almost 50% of consumers trust online reviews as much as recommendations from family and friends.
  • Increased Visibility. Not only do reviews give your website more content, but consumers often use the same language as those searching for your product. This can provide a great SEO boost.
  • More Details. Product reviews often provide more details and context about your product. This gives consumers a better idea if it will suit their needs.
  • Improved Customer Experience. You can use this direct feedback from consumers to find out what you’re doing well and where you need improvements.
  • Better Sales. Reviews may increase your conversion rate by over 50%.

As you can see, you almost can’t afford not to include product reviews on your site! However, you may now be wondering, how do you even go about collecting these reviews?

How Do You Get Product Reviews?

Ready to start building your product review collection? Fortunately, it’s not as difficult as some people may think. There are lots of simple and inexpensive ways to help attract more customer product reviews, such as the following.

Ask Them

Yes, it can be that easy! Sometimes you just need to remind customers that they can leave a product review. They may have simply forgotten about it, or perhaps they didn’t realize it was an option in the first place.

Try reaching out to customers and asking them for a review about a week after they’ve received their order. At this point, they’ve probably already used the product and have enough information to leave a detailed review.

Simplify the Review Process

If your review form is full of unnecessary fields and asks for irrelevant personal information, then your customers may not bite. Therefore, you should keep the review process as simple as you can to encourage customers to leave their thoughts.

Often, you don’t need more than a name, email, rating, and review. You could add some extra features as well, like a spot to upload images or video, but don’t make it a requirement. You don’t want the review process to seem like work.

Offer Incentives

Okay, this option may cost you a little money, but it really doesn’t have to be much. There are lots of different incentives you can offer that won’t necessarily break the bank, including:

  • Points toward a rewards program
  • Coupons
  • Gift certificates
  • Discounts
  • Contest entries

Thinking about doing business with the greater goods? Check out our customer reviews here.

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