3 Ways To Reduce Food Products Packaging Costs

As a food business consultant, we have observed that one of the main struggles business owners in the food industry encounter is the high cost of packaging for food products. This gets even more challenging where the laws are extremely strict on the quality and type of food packaging materials that food companies are required to meet. Since such processed foods are meant for human consumption, the company has to ensure it uses high-quality packaging that not only ensures the safety of food for human consumption but also ensures that the food products remain in an edible state for the longest time possible.

As such, it is important to take your time to find the best food product packaging solutions that will ensure your food products remain safe for human use for a long time and still adhere to the local laws on packaging dynamics. Let’s see some of the main steps you can take to cut back on food products packaging costs.

Buy Packaging Products in Bulk

For most products on the market, buying in small quantities comes at a higher price point than when you buy the same products in large quantities. This is true of food product packaging materials.

When you are buying the packaging items from a packaging company that is not affiliated to you in any way, it is important to buy the materials in bulk, say, enough of them to last at least three months before your next order. This will help you cut back on the cost in two ways. One, when you buy in bulk, the company has already set its pricing relatively lower compared to lower quantities of the same product. Secondly, you spend less money transporting the products to your premises if the company does not offer delivery options for orders at the level of your purchase.

Betterpackages.com observes that buying packaging products in bulk helps you cut back on the cost of the products and shipping:

“If you are tasked with ensuring that your packaging and shipping operations run smoothly and without interruption, it is critical that you keep your team supplied with the materials they need to be productive. It’s also important to do what you can to control shipping-related costs. Buying shipping supplies in bulk can help you achieve both your operational and financial costs. If you wait until there is an urgent need to replenish your supplies, you are likely to make the smaller purchase that you are familiar with, and you will miss out on the benefits of buying in bulk.”

Ditch Customized Packaging

If you are on a strict and tight budget, you can reduce the cost of packaging when you forego customized packaging. Instead, do the packaging designs on your own or enlist the services of an affordable stand-alone packaging expert to help you come up with catchy stock packaging that will best depict your brand and still remain highly competitive on the market.

The Greater Goods recognizes and approves the need to forego customized packaging when you are short on finances:

“If you are on a tight budget, use stock packaging rather than customized packaging. Hire a professional graphic designer to design a label that speaks to your brand identity and makes your food packaging look as appealing as possible.”

Hire a Food Packaging Consultant

If you have a healthy budget in place and money is among the least of your worries, hiring a professional food packaging consultant will keep the cost of packaging materials at a lower price point. Firstly, they will offer advice on and help you land the best packaging deals within your region of operation or beyond. Secondly, they will update you on packaging trends so that you can go for newer packaging solutions that are often more cost-friendly than the older ones. If you don’t have an in-house team to fully manage the packaging process, you can outsource it in its entirety.

Entreprenuershipinabox.com notes that outsourcing is helpful in cutting down packaging costs:

“Outsourcing is a practice in which one business hires the services or products of another company to reduce its operational, production, and business costs. It is always best to outsource non-core business activities, such as supply-chain management, logistics, and packaging.”

If you would love to learn more on how to lower your food product packaging costs from a renowned food industry constant, reach out to us at The Greater Goods for a free consultation

How To Make More Food Product Sales In 2021

The main metric for measuring the success of a business is gauging the amount and quality of sales it makes within a given time. As a food business consultant, the issue of sales comes up quite often in our consultations with clients in the food industry who would love to boost their sales volume. It boils down to several factors, three of which we will discuss in this piece today.

These are tips that will help you open up the business and position it to make more sales if you follow them diligently. For best results, we advise you to ensure your entire team, and not just the sales and marketing department, knows and appreciates the efforts you are putting in place to enhance your overall sales. Let’s find out what these factors are.

Lower Your Cost of Production

There are several creative ways to reduce the cost of producing your services or products that can help you lower the final price that the consumer has to pay. You do not have to lay down any of your workers to lower the cost. You can start by incorporating new methods of marketing your food products that offer employees extra perks when they hit a given sales volume within a given time. This will motivate them to work harder and smarter each day to hit their sales goal. They will be innovative enough to be able to make massive sales while still maintaining the offer of great value and service to your consumers. 

As a way to make more sales, lowering the cost of production helps you sell your products at a lower price point that attracts more customers. This is especially important in landing new ones from the group that might have been pushed away from your fold by the higher price point, and they are still interested in using your food products and services.

Produce More Handheld Food Products

In the modern world where people often eat on the go rather than by fully settling down for a lengthy meal, making more snack food is a sure way to boost your sales volume. If you can increase the amount of dried fruits, nuts, and chocolate that are more snack-friendly, you stand a chance to net in more customers who are always looking for easy to carry and highly palatable food products.

In a bid to save on time, modern-day consumers often go for the best products that will bury their hunger within the shortest time possible without compromising on food safety and their health.

Siteselection.com acknowledges that making the move to produce more snack food will endear you to more consumers.

“There is another trend that is quickly gaining speed – the quest to produce more handheld snack food. People don’t sit down to eat together anymore. They are eating on the run. More and more convenience type foods are becoming popular.”

Hire a Professional Food Industry Consultant

Food industry consultants not only have the capability to help you improve your normal business operations such as finding the best wholesale organic bulk food suppliers. They can also help you enhance your sales and marketing strategies with advice on areas where you need to improve or activities you need to strike off your sales plan altogether. They have the advantage of having more knowledge of the industry. 

Working together with your in-house team, the food business consultant can help you come up with robust sales and marketing plans spanning longer durations and whose results can be regularly measured not only through the sales volume metric but also using other aspects like the overall customer satisfaction. 
If you would love such an experience, we invite you to contact us for a free consultation to begin your journey to better sales and greater customer satisfaction.

a picture of food packaging options

How Sustainable Packaging Plays a Key Role in Building Brand Transparency

According to a report in Barrons, eight out of 10 consumers report that they value sustainability, with about 70 percent of those polled stating that they would be willing to pay an average of 35 percent more for products that are environmentally friendly. And with any sort of increased demand for sustainable products is going to come an increased desire for sustainable packaging. Sustainable packaging is part of a grander sustainability strategy, and it can help engage and improve sales from eco-conscious consumers. It’s why working with a food packaging consultant can prove to be so beneficial as part of any strategy. Here’s a closer look at how sustainable packaging helps build brand transparency:

Sustainable Packaging Strategies to Build Brand Transparency

Consumers don’t just want to know where products come from, but many are increasingly inquiring about where packaging comes from as well. Hence, ensuring that packaging is made from sustainable materials or optimized in a way where less material is used can help appease eco-conscious shoppers. Here’s a look at some strategies to communicate the sustainability of your packaging:

  • Include information on how to recycle it: While paper and cardboard are almost always able to be recycled (and easily recycled via curbside bins), many consumers aren’t aware that many of today’s plastic packaging can be recycled as well. However, flexible plastic cannot be placed into curbside bins just yet — there is usually an extra step or two involved. Include this information on the package so consumers can take action and know how to properly recycle it.
  • Advertise it: Is your packaging derived from recycled materials or harvested from sustainably managed forests? Is your plastic packaging compostable or plant-based? Make sure you’re advertising this on the package itself to communicate this to customers.
  • Promote initiatives: Many brands today have adopted long-term sustainability strategies and goals to reduce their carbon footprint and move toward a net-zero operation. Make sure that your customers are aware of these initiatives and put a QR code or website on the package where they can go to learn more about what your brand is doing to help protect the environment.

One of the nice things about packaging is that it can serve as a marketing tool and means of communicating a brand’s sustainability goals to consumers. This, of course, in addition to protecting and safeguarding whatever product is inside it.

How a Food Packaging Consultant Can Help

Need help getting started building brand transparency and communicating any sustainability goals? That’s where a food packaging consultant can help. From down-gauging packaging and using less overall material to optimizing packaging design and acquiring packaging materials from renewable resources — and communicating sustainability efforts in a clear, concise way — a food packaging consultant can help share your brand’s sustainability initiatives and increase consumer trust through transparency. Remember, product packaging is a great way to build a brand. Be sure you’re utilizing it to its fullest extent.

How To Keep Your Food Products Contamination Free

Most food processing businesses usually struggle to keep their food products contamination free. Given that processed foods are a delicate commodity that would easily put you into trouble with the law if they became unsafe for human consumption, you will want to ensure you keep up with the best trends in food preservation. You do not have to go through the rigorous processes if you are on a tight budget. Instead, you can opt to incorporate simple techniques along the food chain from sourcing raw food, transporting it, processing, packaging, and finally distributing it to reach your consumers. 

We will discuss three simple measures you can take to ensure your food products remain uncontaminated and fully safe for human consumption throughout the recommended shelf life period. 

Use Airtight and Watertight Packaging

Food products have a higher risk of going bad if you do not safely store them in suitable packaging or containers. You need to ensure the packaging material you use is both airtight and watertight if your food products are to remain uncontaminated. If it is allowed in your region, you should first go for plastic containers or bags before packing products in larger packages like cartons. This will help you keep moisture and air off your food products until the moment the consumer opens the package ready for immediate use. 

If plastics are a thing of the past in your area, you should consider other packaging options like glass and cans. Aluminum cans and glass bottles are good for packaging both dry and wet food products such as dried fruits and beverages. To further ensure the products remain safe, you can add a tamper-proof security seal over the top of the container so that consumers would know that the product has not been compromised before it finally lands in their hands. 

Reduce Transportation Distance

A lot of things can go wrong along the sourcing and supply chain if you are not careful enough. Your raw or processed food products could easily get contaminated the longer you have to transport them from the suppliers to your operating base and from here to the location of the final consumer. 

You should go for wholesale organic bulk food suppliers who are within your local area of operation to help reduce the distance over which food materials for processing have to be transported. While you may not be able to actually bridge the gap between your premises and the final consumer if you are serving a larger area, you can reduce the risk of in-transit contamination by using modern transportation technology like refrigerated delivery trucks. 

Thebalancesmb.com acknowledges that businesses and consumers should be encouraged to reduce the distance food travels before it is eaten.

“Most fresh fruits and vegetables travel an average of 1500 miles before reaching their final destination. Most people’s food is better traveled than they are.” 

As they observe, there are several benefits to reducing food travel distance. “The food tastes better and is healthier.” 

Furthermore, this is a suitable marketing tactic to leverage so you can woo more consumers to your business.

Source Only Fully Grown Farm Produce

It gets riskier for you as a food business if you source your food items from producers when it is yet to grow fully. Incomplete maturation in food means that it is of lower quality and will result in lower quality processed products. If you are to buy food items that have not reached the recommended maturity levels, you risk contaminating them and the final product along the food chain. 

Risks such as the accumulation of mold and aflatoxin in your products like cocoa butter, chocolate, nuts, and dried fruits are likely to occur if the farm produce was harvested unripe. These contaminants may also come up if you buy your raw items from a food broker who stores their products badly by exposing them to moisture at the store. 

If you want to eliminate the risks of contaminating your food products, broker, we are an experienced food industry consultant firm and we can help you find the best wholesale organic bulk food suppliers and food product packaging solutions. Be sure to contact us to book a free consultation

3 Ways To Lower Cost Of Food Processing In 2021

In most places all over the world, the cost of production of products and services remains one of the biggest expenses businesses incur every day. While this usually centers on the cost of labor and other resources like energy, today we will focus solely on the cost of acquiring the raw materials for the production of food items in a food company. As a food business consultant, we have realized that most food companies usually struggle with finding the best suppliers for organic items such as fruits, nuts, cocoa. We will also briefly consider one of the major ways of cutting back on the cost of food processing in relation to your proximity to your primary consumers.

Let’s do this!

Get Closer to Your Suppliers

While you may always want to base your headquarters in more developed areas rather than the rural or farming areas, getting closer to the suppliers of your raw food products will help you reduce the cost of delivery from the location of the suppliers to your premises. This means that the cost of production becomes lower in the long run. If you can’t find a suitable location to set up your headquarters near your suppliers, you can consider setting up small satellite premises such as collection centers where you can bulk up produce from your suppliers before finally transporting all of it at once.

Ed Burghard, a former marketing executive at Procter & Gamble notes that getting closer to your suppliers helps reduce overall expenditure, hence reduced production costs.

“Companies will be considering all aspects of production and distribution costs when selecting a place for their operation. The old adage of location, location, location applies. The closer you can be to the supply chain and your consumers, the lower your delivered costs.”

Grow Some of the Raw Food Yourself

If you can, growing some of the raw food on your own is an excellent way to reduce the cost of production. This would require you to have arable land where you can grow these plants to provide you with raw material for your food industry. It is not necessary or advisable that the food processing unit and farm be on the same piece of land, but if it comes to this and the local laws apply, you can definitely run with the idea. The key advantages include being able to grow your food more organically and managing to reduce the cost of bringing them up to the factory-ready level.

Get Closer to Your Consumers

It is advisable to get closer to your primary consumers as much as possible if you are to leverage lower delivery costs as well as the likelihood of attracting customers who support the buy-local movement. This approach by customers stems majorly from health and environmental concerns where they want the experience and feel of food safety with the assurance of what they can closely relate and associate with. This favors your business as you will make more sales and won’t have to deliver products over long distances as would be the case if your main consumers are far apart.

At The Greater Goods, we are always willing to help businesses in the food industry to maximize their profits while still providing great value and service to their customers. You are welcome to contact us for a free consultation