How to Create a Food Product Launch Plan

Creating a new food product is an exciting endeavor. But before launching your product, you need to create a plan. Now, this may seem daunting, but it doesn’t have to be! This blog post will walk you through everything you need to do to create a food product launch plan. Just follow the steps below, and you will be on your way to success!

Define Your Target Market

When deciding on a target market for your food product launch plan, you must consider your current consumer base and potential future customers. Ideate who is most likely to purchase your product and ensure you understand their wants and needs. Then, break down the demographics of these buyers in terms of age, gender, income level, education level, geographical location, and any other relevant parameters that might influence their decision to buy your product.

Doing this research will help you tailor your product’s messaging accordingly and make sure every aspect of the launch plan speaks to the target market you have identified.

Research Your Competition

Researching the competition is critical if you want to create a successful food product launch plan. Taking the time to understand what other products are similar to yours can help anticipate market trends, allowing you to strategize and adjust your marketing plan accordingly.

This goes beyond just researching current offerings – being aware of upcoming product launches, taking a close look at competitors’ marketing techniques, and studying consumer trends are all important elements of researching the competition.

Create a Unique Selling Proposition

It’s important to take the time to develop a unique selling proposition (USP) that highlights what is different and special about your product, and why someone should buy it versus the competition.

A strong USP will ensure potential customers know what makes your product different and why they should consider it above all others when making their purchasing decisions. Put yourself in your customer’s shoes and create something that will truly make them want to try your product.

Develop a Marketing Plan

To make the launch go as smoothly as possible, developing a comprehensive marketing plan is important. An effective strategy should include everything from traditional media, such as TV and radio spots, to digital platforms, such as social media, email campaigns, and search engine optimization. 

These tactics can help spread awareness and generate excitement for the launch. With careful planning and execution, a successful food product launch is within reach!

Set a Budget

Establishing your budget is another important step in creating a successful food product launch plan. Before beginning any marketing or advertising, you must determine how much you can afford to spend on launching your new food product.

This will narrow down the available marketing and advertising opportunities and decide what resources you must allocate to your selections. A healthy and stable budget is essential when rolling out a new product to guarantee a return on investment (ROI).

The Bottom Line

The success of a food product launch plan depends upon thoughtful planning, research, and budgeting. Defining your target market and creating a unique selling proposition for your product is important. Once you have researched the competition, you need to develop a marketing plan and set a budget for advertising and marketing. Be sure to take the necessary steps to ensure your launch plan is carefully thought out and executed perfectly.

Need a hand getting your new food product off the ground? We’d be happy to help! Click here to book a complimentary consultation with the greater goods today.

What Are the Most Popular Food Certifications?

Food certifications are systems that provide validation of food safety, sustainability, and quality standards. These certifications ensure that food products have been subjected to rigorous testing and meet certain criteria across various aspects of production, including ingredient sourcing, manufacturing practices, sanitation standards, and more. Producers can demonstrate their commitment to producing safe and sustainable food products by achieving certification status. But what are the most popular food certifications?

1) Certified Organic

This certification is regulated by the Canadian Food Inspection Agency (CFIA). Foods carrying this label must adhere to the Canadian Organic Standards. The certification must be renewed annually and shows high-quality organic produce.

2) Non-GMO Project Verified

This certification identifies products that have been third-party verified as containing no genetically modified organisms (GMOs). This helps consumers make informed decisions about what they buy.

3) Fair Trade Certified

This certification verifies that producers comply with fair labor practices, environmental sustainability, and safe working conditions. The certification helps ensure that farmers and workers in developing countries earn a living wage for their work.

4) Certified Gluten-Free

This certification is awarded to products free of gluten, the protein found in wheat and other grains such as barley and rye. The certification helps people with celiac disease and gluten sensitivities know what products are safe.

5) Animal Welfare Approved

This certification verifies that animals have had access to pasture-based diets, free range, and other humane treatment protocols throughout their lives. It is a sign of animal welfare practices that are better for the environment and the well-being of animals.

By becoming certified, producers can demonstrate their commitment to producing safe and sustainable food products that customers trust. With these certifications in place, consumers can have more food options and make informed decisions about what is best for them.

What Are the Benefits of Food Certifications?

Food certifications provide several advantages to producers and consumers alike. Let’s take a closer look below.


For producers, certification can help differentiate their products in the market, allowing them to charge a premium price for certified goods. Certification also assures that their products meet a certain level of quality and safety standards.


For consumers, certifications give them peace of mind when making food purchases. Food certifications provide a way for them to know that the products they buy are safe and high-quality. Additionally, certifications can help consumers make more informed decisions about what foods to purchase based on their nutritional needs or values.

The Bottom Line

Food certifications are essential to ensuring that our food is safe, sustainable, and high-quality. By understanding the most popular food certifications in the market, consumers can make better decisions about what they eat, and producers can make sure that their products meet stringent standards.

If you want to achieve certain food certifications for your products, make sure you do your research and adhere to all of the necessary standards. There’s no cutting corners when it comes to getting these certifications, so it’s important to know what you’re doing.

Could you use a hand with food certifications? We’d be happy to help! Click here to book a complimentary consultation with the greater goods today.

smiling women using laptop in kitchen

How To Start A Food Business From Home & Then Expand

If you have thought about starting your own home business, they say there’s never a better time than the present. When creating a food business, whether it’s an online food business, food truck, catering business, or cottage food business, there are plenty of factors to consider.

You must follow specific regulations depending on the kind of food you are planning on making and selling.

So many factors go into making an excellent food product, like the quality of kitchen tools, air quality, proper packaging, and shipping. Selling food can be challenging but worthwhile if you’ve got a unique product that keeps customers coming back.

Many businesses have started from home, slowly building customers and clientele, and gone on to make their food products in a factory and distribute them to larger clients and retailers.

If you’re ready to start your business, here are some things to consider before starting a food business and how to expand later.

Define Your Unique Selling Point

With a crowded food market, it can be challenging to get your food business started. But don’t lose hope! A great start to your business is defining your unique selling point to make you stand out from the crowd.

Do your research and see what gaps there are in the food market depending on the product you want to sell. If it’s baked goods, are there any products in your region that aren’t being sold?

For example, a gluten-free bread or a smoked meat product that isn’t readily available at your local grocer. There may be a unique product that customers are asking for, and your business could supply it.

Source Ingredients

Sourcing your ingredients and understanding the entire supply chain is one of the most critical steps in food preparation. Trace the supply chain from start to finish to make the proper claims for a food license and product packaging.

The customers to whom you are selling with your new food business deserve to know where the food comes from and what conditions the food is grown or raised in. Also, developing a good relationship with your food supplier can help improve trust and create a collaborative working relationship.

Follow the Rules and Regulations

Before getting started on what food product you want to produce, ensure you follow the laws for your region. For example, meat and fish often require licensing to sell.

How you store and handle food needs to be considered and inspected by the proper authorities. While it is a small business, it should follow all the rules and regulations so that you can maintain food safety and food hygiene and avoid any headaches or bumps along the way.

Plan Out the Day-to-Day

girls checking order received online

Once you’ve got your first orders placed and food to prepare, it’s crucial to determine what the day-to-day procedures of your business will look like.

Are you working on orders in the morning, doing food delivery in the afternoon, and doing paperwork in the evening? Is there a schedule that works for you based on your productivity?

As a small business, it’s often a small team of one or a handful of people. Even if it is just one person managing the daily tasks of a business, planning out your day and creating a set schedule will help manage all the things that need to be done every day. The more planned you are, the smoother the process will be.

Have Your Paperwork In Order

This detail can often be overlooked through all the chaos of starting a business. However, having all your paperwork in order and ready to present to any food inspectors, tax regulators, or other officials is an essential step for your small business.

Consider what tax documents you need to complete to run a food business from home. This depends on your local area, so check restrictions and laws regarding food businesses. You’ll need to register as a business and claim any taxes.

Also, find an organization system that sorts your orders, income, and expenses. These are all essential but tedious parts of running a business.

Consider Sales and Advertising

You’ve done your food preparation (and followed good food hygiene for safety), and you’re ready to sell, but you’re having trouble finding customers and clientele.

It could be worthwhile to put some of your budget into advertising your business online or in person at local businesses. This could mean buying ad space online or going to local events and markets to sell your products.

There are also plenty of free or low-cost ways to advertise online. Having a social media presence and posting pictures of your products is a good start. Most social media platforms offer low-cost advertising that can boost your audience’s reach.

If you are posting your food online, make sure you have a way for customers to reach you. Set up a business email, an online store, a business phone number, or whatever works for your at-home setup.

Come Up With a Five-Year Business Plan

Just like making a daily schedule, any plans you have with your business should also be planned out. Drafting a five-year business plan could be something you do at the very start of your business, or it could be thought out once you’re a few months in. Having a goal to achieve will help motivate you to keep expanding and growing.

So, plan out where you want your business to be in five years, and determine how you can get there step by step. If you want to expand your business, plan how to grow your clientele and eventually expand your production. Will you seek out another production location or hire more employees?

Think as detailed as possible, even if you’re not sure of every detail at the time of planning. Come up with a few big-picture goals, and scale down to the minutiae of each goal to determine what you need to do to achieve your goal. 


women delivering food packet

We’re here to let you know you can do it if you’re ready to take the plunge and start your own food business.

The home-based food business you’re looking to start can happen, and with some time, hard work, and resilience, your home-based food business can grow into an empire.

Our team of food consultants and experts here at the greater goods have industry-level advice and can help your business grow. Reach out to us for a free consultation.

Types of Food Packaging to Consider

Food packaging is an essential part of the food industry. Not only does it protect and preserve all your favorite items, but it also helps draw in customers with its eye-catching design and convenience. Whether you’re running a food business, catering to large events, or looking for ways to store homemade meals, taking the time to consider different types of food packaging can make a world of difference!

Flexible Packaging

Flexible packaging is revolutionizing the food industry! Lightweight and cost-effective, it offers many benefits for snacks, cereals, and other dry goods. This packaging provides convenience for the consumer through its space-efficient design, allowing more items to be transported without taking up too much room. 

Furthermore, flexible packaging significantly reduces waste generation—a great boon for the environment! Plus, it can be easily customized to show vivid designs and information about items.

Rigid Packaging

Rigid packaging is the perfect solution for getting heavier items from point A to point B with guaranteed durability. This packaging offers superior strength and protection for products like canned goods, frozen foods, and beverages that require safe and secure transportation. 

Rigid packaging has become increasingly popular among manufacturers due to its sturdy nature and ability to meet the most demanding criteria while simultaneously helping to reduce materials and shipping costs.

Stand-Up Pouches

Stand-up pouches have revolutionized the food packaging industry, becoming a staple for snacks, condiments, and sauces. These pouches are incredibly convenient to open and surprisingly durable. 

They can also stand upright on store shelves, making them ultra-appealing to customers looking for something quick and easy. Furthermore, the sheer variety of designs that may be printed on these pouches allows companies to showcase their products boldly and attractively.

Corrugated Boxes

Corrugated boxes offer a reliable solution for shipping food items. Not only are they strong and durable, which is especially necessary when transporting perishable goods, but they are also lightweight – an important factor in saving on shipping costs.

Whether it’s produce, dairy products or frozen foods, corrugated boxes provide the perfect packaging solution with their sleek design and robust build quality.

Glass Jars

Glass jars are increasingly becoming popular for those looking to store their favorite food items, from jams and jellies to sauces and more. Not only does the glass material offer a safer, non-toxic way of packaging food, but its attractive aesthetic also makes it a great choice for decorative purposes as well.

For instance, many people choose to display glass jars filled with all sorts of colorful items on their shelves, adding a unique charm and character to their home.

Plastic Containers

Plastic containers are a compelling choice when packaging food items. They are lightweight, durable, and relatively inexpensive, and they can also preserve taste and texture for longer than other materials. 

This makes them an excellent solution for snacks, condiments, sauces, marinades, and much more, given their convenience in storing and transporting certain food items.


Whether you decide on a classic option or something more modern and advanced, be sure that whatever types of food packaging you choose will leave a lasting impression on customers. Ultimately, the goal is to accompany our delicious dishes with an equally delightful presentation. Good luck!

Need a hand with the food packaging for your business? We’d be happy to help! Click here to book a complimentary consultation with the greater goods today.

Top 5 Challenges of Starting a Food Business

Starting a food business can be an exhilarating and rewarding experience, but it requires planning, dedication, and hard work. From coming up with clever recipes to managing vendors and employees, the challenges of starting a food business are myriad. 

Daunting though they may seem at first glance, tackling these 5 foundational challenges is key for setting your new food venture up for success. Read on for key insights into how to best tackle each challenge.

1) Securing Funding

Not only do food businesses require complex operations and logistics to maintain, but they also require significant capital investments upfront. It can make it difficult to secure the necessary funds to get a business, especially for new entrepreneurs. Because of this, exploring a variety of prospective funding sources is key and should include a mix of traditional and non-traditional lenders and investors. 

With due diligence and thoughtful planning, entrepreneurs can provide potential backers with the confidence that their investments will pay off in success stories built by great customer experiences.

2) Navigating Regulations

Operating a food business is no small task, as it involves complying with numerous regulations. From food safety to labeling requirements and beyond, entrepreneurs must understand the established standards and implement them to ensure compliance. 

Navigating these complex regulations can be daunting, but running a successful food business is achievable with a comprehensive understanding of the set rules and procedures.

3) Finding the Right Location

Choosing the correct location for a food business venture can easily make or break its success. To maximize your potential, you must consider a variety of considerations: from foot traffic and competition to zoning and accessibility. All details should be labored over before settling on the ideal spot. 

The best places are typically those with high foot traffic, low competition, and relevant zoning regulations, so it’s important to research any area thoroughly before committing.

4) Developing a Brand

A strong, recognizable brand is essential for any food business to stand out from the competition and attract customers. A successful brand has many components, from its logos and slogans to the overall look and feel of the company. 

Building a cohesive identity that resonates with customers requires an effective branding strategy, including consistent messaging across all channels and customer touchpoints. Additionally, businesses must remain agile, adapting their approach as customer tastes and preferences evolve. 

By following these steps and engaging in creative branding, any food business can be well on its way to developing an unforgettable brand presence.

5) Managing Inventory

For food entrepreneurs, managing inventory can be daunting. It is essential to rise to the challenge and monitor levels closely, as too few ingredients or supplies can lead to lost business opportunities. Careful ordering and creative management of waste will help maintain the bottom line. 

An effective inventory strategy can furthermore anticipate customer needs and enable proactive decision-making.


Starting a food business is a bold and brave step forward for any aspiring entrepreneur, no matter the size of their budget. By considering these challenges of starting a food business, you can be assured that you have given yourself the best chance at success.

Need a hand getting your food business off the ground? We’d be happy to help! Click here to book a complimentary consultation with the greater goods today.

workers packing biscuits in factory

How To Get FDA Approval For Food & Start A Food Business

Starting a food business involves many moving parts. The paperwork and regulations that come with opening any business can be complicated, even more so with a food business.

One aspect of getting your food business set up is getting the proper approvals from a food regulator. If you are manufacturing and selling your food in the United States, that may mean getting approval from the United States Food and Drug Administration.

Getting FDA approval may sound intimidating and lengthy, but it could be easier than you think. Depending on your manufacturing product, you may not even need FDA approval.

It is essential to know, however, what steps you will need to take to get FDA approval, and we’ll give you some tips on what you can do to be FDA compliant, get your food approved, and get your business started.

What Does the FDA Do?

If you’re new to the food regulation process, you might wonder what the FDA’s purpose is in the food industry. The United States Food and Drug Administration works on a federal level to protect and promote public health.

Their role in public health is to regulate human drugs and biological products, which include food, drugs, cosmetics, medical devices, and others. Their work helps to keep consumers safe, and businesses safe from handling any toxic substances.

What Foods Require FDA Approval?

Since they have a wide range of food and drugs to regulate, whether you need FDA approval depends on your business. Foods that require FDA approval include bottled water, dietary supplements, food additives, infant formulas, and other food products.

Some food products may need not only FDA approval but also approval from other departments. For example, the U.S. Department of Agriculture regulates health standards for meat, dairy, and poultry. Meanwhile, drinking water is regulated by the Environmental Protection Agency. 

Research your food sources and ensure every ingredient is up to regulation and that individual ingredients are FDA-approved.

For example, the FDA regulates food additives, and all ingredients in food and color additives need to be approved before being used in food.

Does the FDA Need to Approve the Production Facility?

supervisors in food factory

Whether making your food products from a home office, a rented office, or a factory facility, your office location needs to follow health standards.

While the FDA approves food products, a food inspector may need to visit your food facility to ensure it is up to health standards.

However, the FDA states on its website that they do not independently approve manufacturing facilities.

The FDA “does have authority to inspect regulated facilities to verify that they comply with applicable current good manufacturing practices and other requirements, including adequately designed and controlled production processes.”

So, if you have a food facility, however small or large-scale, it should be registered with the FDA before selling any food products in the U.S. market.

At-Home Business

If you are an at-home food business, the FDA provides many guidelines on what rules and regulations you need to get approval.

The regulations you need to get approved depend on what you are producing, your food ingredients, and if you are selling these goods in the U.S.

The FDA does state that you may not need their approval if you are an at-home business:

“Under federal regulations at Title 21, Code of Federal Regulations (CFR), section 1.227 (21 CFR 1.227), a private residence is not a “facility” and thus, is not required to be registered with FDA.”

You don’t need FDA approval if you manufacture, pack, and hold food at your private residence. The private residence is defined as your private home and not a commercial facility you’ve rented out for food production. If the latter is the case, then you may need FDA approval.

Small Businesses

If you’re a small business, the FDA provides support to help ease the food regulation process. They offer plenty of contact information and ways to reach them online, on the phone, or in person if you are based in the U.S.

Their small business assistance services can be beneficial if you need clarification on whether you need your food product and ingredients FDA approved or how to get the approval process started.

They can hold exchange meetings, educational workshops, provide informational materials, and you can speak to an FDA agent to get all the information you need to know.

Your food may need to be regulated by the FDA and other government food inspection agencies. It’s essential to check with your local county government to understand what approvals you will need to get your product on the market.

Following health and food safety regulations are paramount if your product is manufactured in a large facility. Having a food and health inspector visit regularly according to guidelines is critical to keep in mind during facility check-ups.  

Foods Not Regulated by the FDA

According to the FDA website, food businesses that the FDA does not regulate include retail establishments, such as grocery stores, food trucks, restaurants, and farmer’s markets. Instead, local governments regulate retail stores, and you should follow those restrictions.

It’s important to note that if you aren’t based in the U.S. and aren’t planning on selling or exporting your product to the U.S., you don’t need FDA approval.

However, if you are, you will need their approval to ensure the product is safe for the U.S. market.

raw cooking ingredients


Every business has unique circumstances and should follow federal regulations accordingly.

While there are plenty of resources online, including from the FDA itself, we know it can be challenging to navigate all the regulations needed to get your food product on the market, and we’re here to help.

With industry experience in the U.S. market and globally, our food consultant team can provide advice to get your food product FDA approved and ready for the market. Reach out to us today for a free consultation.

6 Reasons Why Consumers Buy Organic Foods

If you’ve been to a grocery store lately, you may notice that there are a lot more organic foods on the shelves than there used to be. And for good reason! In fact, there are lots of reasons why more and more consumers buy organic foods – and we’re going to give you six of them!

1) Health Benefits

A major advantage of organic food is that it may provide more nutrients and vitamins than conventionally grown foods. It has been reported that organic produce contains higher levels of antioxidants, Vitamin C, and certain minerals, as well as fewer nitrates and pesticides.

Organic food is also largely free from pesticides and other harmful chemicals. And there’s no doubt that the absence of these is better for you than the alternative!

2) Better Taste and Quality

Organic foods are often fresher and taste better than their conventional counterparts. Many people say organic produce looks, smells, and even tastes more vibrant.

Additionally, organic food is often fresher than conventional food, as it does not contain preservatives that make it last longer.

3) Avoiding GMOs

Genetically modified organisms (GMOs) are created when companies alter the genetic makeup of plants to make them more resistant to pests and weather conditions. And since some people aren’t comfortable with the idea of GMOs, this is another common reason why they choose to buy organic foods.

See, the use of GMOs is prohibited in the production of organic foods. So by buying organic, people can be confident that they’re not consuming GMOs.

4) Environmental Benefits

Organic farming practices protect soil and water resources by avoiding the use of synthetic fertilizers and pesticides. It also supports sustainable agriculture, which helps to preserve the environment for future generations. 

Organic farms also use compost and manure to fertilize the soil, which helps reduce pollution in groundwater and air. This farming also conserves water and energy resources, resulting in a smaller carbon footprint. 

5) Animal Welfare

Organic farmers are not allowed to use hormones or antibiotics to produce their food, which means that the animals are often treated more humanely and live in better conditions than those raised on conventional farms. This is a big plus for those who are concerned about animal welfare.

In addition, organic farmers must adhere to animal welfare standards that go far beyond what is required by law. For example, organic farmers must provide animals with enough space to move around and access the outdoors. 

6) Support Local Farmers

Buying organic is a great way to support local farmers who use sustainable and humane farming practices. By purchasing organic foods from your local suppliers, you are helping to keep small farms in business and keep valuable farmland from being sold for development. 

Many organic farms are usually smaller and local, so buying organic is a great way to support your local economy. 


As you can see, there are lots of reasons why consumers buy organic foods. So, if you’re thinking of bringing a new food product to market, you may want to consider going organic – it may be just what you need to attract more customers and take your business to the next level!

Need a hand bringing an organic food product to market? We’d be happy to help! Click here to book a complimentary consultation with the greater goods today.

How to Test Market a Food Product

Are you a small business owner interested in testing your food product before jumping headfirst into the market? Well, then, you’ve come to the right place! In this blog post, we’ll walk you through how to test market a food product.

Step 1: Do Your Research

Testing the market for a food product is an important step before any business launch. One of the key elements to consider when test marketing is identifying what types of food products are popular in one’s area, and how much demand is out there for them.

You can accomplish this by researching local grocery stores, scouting out the competition, conducting focus groups, and handing out surveys to regional customers. It’s also a good idea to check out any relevant restaurants or trends that could give an insight into public demand and consumption habits.

Step 2: Develop a Product That Meets Those Needs

Now that you have a better understanding of what people want, it’s time to create a product that meets those needs. This may mean changing up your recipe, packaging, or food product entirely.

You may not want to make these kinds of sweeping changes, as it probably took you a while to come up with your original idea in the first place. However, if you want your product to succeed, then you may need to compromise your vision.

Step 3: Create a Prototype and Test

It’s important to know your target market before creating a prototype food product. Once you know what kind of item you’re looking for, it’s time to create the prototype and test it with friends and family.

The purpose of this is to get feedback about the taste and quality of your product, as well as gauge their interest level in purchasing it. After collecting information from these tests, you can use this data to make improvements or adjustments before entering the broader market.

Step 4: Launch a Small-Scale Marketing Campaign

If you want to test market a new food product, a small-scale marketing campaign is a perfect way to get an idea of how the public would receive it. It allows you to research potential customers and develop potential strategies for your product launch before allocating more significant resources

Small-scale test marketing campaigns can come in all shapes and sizes – from focus groups to surveys, traditional advertising, or even guerrilla marketing tactics – tailored toward your target demographic.

Step 5: Evaluate the Results of the Marketing Campaign

Running a market test for your food product is an important way to evaluate the results of a marketing campaign. Market tests allow you to investigate the effectiveness of various tactics, including which customers respond to the product and how various marketing materials and platforms are used.

By understanding what’s working and what isn’t, you can make informed decisions about adjusting your marketing campaigns to get the best results. During a market test, keeping track of costs associated with each testing element is also beneficial.


Market testing is essential for any business, especially food businesses. It allows you to gauge public opinion of your product and make necessary changes before launching it on a larger scale. So, now that you know how to test market a food product, what are you waiting for? Get out there and start the process today!

Need a hand getting your food business off the ground? We’d be happy to help! Click here to book a complimentary consultation with the greater goods today.

5 Ways to Quickly Grow a Food Business

Do you have plans to start a food business? If so, you’re in luck! There are lots of ways to grow a food business and really make it thrive. And in this blog post, we’ll give you five of them. Let’s get started!

1) Develop a Solid Business Plan

Before you open your doors, it is important to create a business plan. This will help guide your decisions and keep you on track.

A good business plan should include lots of different information, such as:

  • What kind of customers you’re targeting
  • What your competitors are doing
  • Your goals and objectives
  • Marketing strategies
  • Your budget
  • How you can differentiate yourself from the competition

2) Create an Effective Branding Strategy

Your brand is what distinguishes your food business from others in the industry. So it’s important to think of a unique way of selling yourself and your products that makes customers choose you over another option. 

Build a strong brand identity by choosing colors, logos, taglines and other elements that best reflect who you are and what you offer. And once you’ve thought of all these elements, be sure to put them all over everything related to your business. They should be on your labels, your website, your marketing materials – everything!

3) Invest in Quality Equipment

Investing in high-quality equipment is essential for any food business. This will help you produce compatible, good-quality products that customers will be willing to pay for.

Additionally, investing in quality equipment can also help you save money in the long run. This is because it is more likely to last longer and require less maintenance than cheaper alternatives. You can then use the money you saved on other important areas of your business.

4) Use Social Media

If you want to reach new customers and stay top-of-mind with existing ones in your food business, then social media can help! Create profiles on different networks such as Facebook, Instagram, Twitter or any other that resonates with your target market. 

Not only are these popular platforms free-to-use, but they can also be used to engage with your audience. Use these channels to post frequent updates about your products, services, promotions and any other helpful information related to your business.

5) Offer Promotions and Discounts

Offering deals and discounts is one of the best ways to attract new customers and grow your business. By giving people something for free or at a discount, they may be more likely to try your products – and hopefully fall in love with them!

This could include offering a free product trial or also giving deals on certain items. You may also consider creating loyalty programs such as points systems or reward cards for repeat customers to incentivize them to continue using your services.


In conclusion, there are many ways to quickly grow a food business. By using the tips we’ve shared in this post, you should be able to increase your business in no time. Good luck!

Need a hand developing a strategy to grow your food business? We’d be happy to help! Click here to book a complimentary consultation with the greater goods today.

What to Include in a Business Plan for a Food Business

Starting a new business can be an incredibly exciting experience, but it also requires careful planning and preparation. If you’re hoping to start your own food-based business, having the right business plan is essential.

In this blog post, we’ll give you some ideas about what to include in a business plan for a food business, from developing detailed financial statements to exploring potential legal concerns. So without further ado, let’s start our journey toward launching your own successful food business!

Organization and Management

Organization and management strategies are important for any new company, including those in the food business. Business owners must consider staffing needs, operational procedures, financial planning, and customer service to ensure their business runs smoothly. 

So, to help ensure success, it’s important to create an organizational structure suited for your type of business and assign personnel to the appropriate roles. This will help you keep everything organized and on track.

Marketing Strategy

You won’t get too far with your new business if people don’t know anything about it. So, be sure to develop a comprehensive marketing plan to reach potential customers and build the business’s brand. 

You’ll want to consider your food business’s goals, objectives, and strategies. And don’t forget to think about factors such as the target market, financials, and staff requirements to ensure success.

When thinking about your strategies, be sure to include where you’re planning on marketing your business. Will it be strictly online, or are you going to focus on more traditional marketing methods, like radio, TV, newspapers, etc.? Depending on your business, you may even want to do a mix!


Select an ideal location for the food business to maximize its exposure and accessibility to the target market. Consider factors such as foot traffic, nearby competition, and local laws to find a suitable location. And, perhaps most importantly, ensure it meets local zoning, health, and safety regulations

Recipe Development

You’ll want to develop a recipe that appeals to the target market and is profitable. So, it’s a good idea to examine current trends in the food industry and create a menu tailored to the target market. Be sure to consider factors such as pricing and food costs to maximize profitability.


Your staffing plan should involve how to hire and train the right people to operate your food business effectively. So, work on a hiring strategy that allows for efficient onboarding of employees, as well as ongoing training opportunities that help employees to stay up-to-date on the changing trends in the food industry. 

It’s important to consider factors such as experience, skill set, and personality when hiring to ensure a successful team. So, be sure to include this type of information in your plan.


Starting any kind of company can be an exciting yet daunting prospect. But when you write a business plan for a food business, you can set yourself up for success and build the foundation for an amazing food venture. With the tips presented here, you can create an actionable blueprint for success that will help you launch a successful and profitable food business of your own! Good luck!

Do you need a hand getting your food business off the ground? We’d be happy to help! Click here to book a free consultation with the greater goods today

5 Holiday Marketing Ideas for Food Businesses

As a food business, the holidays present an excellent opportunity to market your products and services with creative and festive ideas. Creating successful holiday marketing campaigns is key to boosting sales and increasing customer engagement. From leveraging the power of seasonal promotions to utilizing social media, there are many ways to create memorable holiday experiences that keep customers coming back year after year. Here are some creative holiday marketing ideas for food businesses to help you stand out this season.

1) Promotional Discounts

Many businesses choose to offer promotional discounts or coupons during the holiday season. This can be a great way to attract new customers and encourage loyalty among existing ones. 

Consider offering discounted items, or even something like free online delivery. You can also offer buy-one-get-one deals or special holiday gift packages so customers can purchase bulk and share their favorite dishes with friends and family.

2) Develop Special Holiday Products

You may want to come up with a twist on your food products that features traditional holiday flavors. For example, gingerbread, candy cane, and shortbread are always popular during the holiday season.

Or, if your items won’t really mix with those flavors, you could just come up with some special holiday packaging. Some people will snap up anything that seems festive and seasonal this time of year, so be sure to take advantage!

3) Host Holiday Events

Hosting events around the holidays can be a great way to get your customers engaged and build relationships. Consider teaming up with local businesses to host a holiday party or open house. 

Another great way to market your food business during the holidays is to host events such as wine tastings or cooking classes. Customers are always looking for something fun and different to do during this time of year, so providing them with unique experiences can be a great way to attract more people and create lasting memories.

4) Create Social Media Campaigns

Leveraging social media platforms is an effective way to reach large audiences quickly and promote your food business during the holidays. And since the holidays only last for so long, it’s a good idea to try and reach as many people as possible as quickly as you can!

Consider creating holiday-themed content, running social media contests and giveaways, or offering exclusive promotions to followers. This can help you make connections with customers and build relationships with existing ones.

5) Focus on Gift-Giving Opportunities

Finally, you may want to offer gift cards or even gift baskets featuring your products during the holidays. These are always popular gift ideas during the holidays, as they’re often appreciated by family, friends, coworkers, and even acquaintances.

You may even want to go the extra mile and also offer special packages for corporate clients looking for unique gifts for their employees or customers. This could be a great way to introduce your products to a whole new audience.

The Bottom Line

By implementing these marketing ideas for food businesses, you’re sure to have success during the holiday season! Make sure to plan and tailor your strategy to your specific needs to maximize results. Good luck!

Do you need a hand taking your food business to the next level? We’d be happy to help! Click here to request a complimentary consultation from the greater goods today.

How to Start a Nut Butter Business

Starting a nut butter business is relatively easy and can be a fun and profitable endeavor for anyone with the requisite skills and passion. This blog post will explain how to start a nut butter business, from choosing your ingredients to branding your product. So if you’re looking for a new culinary challenge, read on!

1) Research the Market

The first step to starting any business is understanding the demand for your product. In the case of nut butter, this means researching local and online markets to see what brands and varieties are already available and at what price points. As a result, you will be able to determine what consumers may be looking for and what your competitors are doing.

2) Create a Business Plan

Now that you know the market and your place, you need to start planning your business. Creating a business plan includes:

  • Defining your goals
  • Making a budget
  • Deciding on your business name and branding
  • Determining the cost of production and ingredients
  • Mapping out your sales strategy

It would also be a good idea to start thinking about packaging and labeling, as well as any permits and licenses you might need.

3) Source Ingredients and Equipment

The next step is to source the ingredients and equipment you’ll need to make your nut butter. In addition to nuts, oils, and sweeteners, the key to making smooth and creamy nut butter is to use a high-powered food processor or blender. Once you have everything, it’s time to start producing fresh nut butter!

4) Start Production

Now it’s time to start making your nut butter. You’ll want to ensure it is of the highest quality, and experiment with different flavors and combinations of nuts and seeds.

When it comes to producing your nut butter, pay special attention to its consistency. The key to perfect consistency is ensuring your proportions are precise, which is why it’s so important to experiment with ingredients until you’re happy with your recipe.

5) Package and Label

When your nut butter is ready, it’s time to package and label it for sale. Of course, your nut butter must be packaged to protect it from contamination and spoilage. 

For the label, you’ll need to get creative here, as your packaging needs to reflect your brand and appeal to consumers. You’ll also need to ensure your labels are accurate and up to date with the latest food safety regulations.

6) Promote and Sell

The final step is to promote and get your nut butter into customers’ hands. Fortunately, there are many ways you can do this.

The promotion can be done through online channels such as social media and your website, as well as offline channels such as farmers’ markets and local retailers. Whatever marketing strategy you choose, ensure you get the word out about your delicious product!

The Bottom Line

Now that you know how to start a nut butter business, what are you waiting for? Get out there and start making your business dreams come true!

Need a hand getting your nut butter business off the ground? We’d be happy to help! Click here to book a complimentary consultation from the greater goods today.