Author: the greater goods

Food packaging is the material used to enclose and protect food products. It can be made from various materials, including paper, plastic, metal, and glass. The type of food packaging you use will depend on the type of product you are selling. For example, fresh produce will require different packaging than packaged goods.

Food packaging is one of the most important aspects of food marketing. It is the first thing that potential customers see, and it can make or break a sale. Many different types of food packaging are available, so it cannot be easy to know which is right for your product. This blog post will discuss the different types of food packaging and how to choose the right one for your product.

Types of Food Packaging

There are many different types of food packaging available, and the type you use will depend on your product. Some of the most common types of food packaging include:

Bags

Bags are one of the most common types of food packaging. They can be made from various materials, including paper, plastic, and cloth. Bags are typically used for packaging small items, such as snacks and candy.

Boxes

Boxes are another common type of food packaging. They can be made from various materials, including cardboard, plastic, and metal. Boxes are typically used for packaging larger items, such as cereal and pasta.

Cans

Cans are another common type of food packaging. They are made from metal or plastic and can be used to package various items, including soups, fruits, and vegetables.

Glass Jars

Glass jars are another common type of food packaging. They can be used to package various items, including jams, jellies, and sauces.

Plastic Containers

Plastic containers are another common type of food packaging. They can be used to package various items, including liquids and solids.

Choose the Right Food Packaging for Your Product

When choosing food packaging for your product, there are several factors you should consider, including:

1. Type of Product You Are Selling

The type of product you sell will dictate the packaging you need. For example, for fresh produce you may want to use plastic or Styrofoam containers with perforated lids.

2. Shelf Life of Your Product

The shelf life of your product will dictate the type of packaging you need. For example, products with a longer shelf life such as canned goods, can be packaged in less durable materials than products with a shorter shelf life.

3. Size of Your Product

The size of your product will dictate the type of packaging you need. For example, some small items may do better in clamshell packaging, while larger items will require a box.

4. Your Budget

Finally, your budget will dictate the type of packaging you can use. For example, if you’re on a tight budget, you may need to opt for more economical options.

Conclusion

Choosing the right food packaging for your product is important. There are many different types of food packaging available, and the type you use will depend on your product. Consider the type of product you are selling, your product’s shelf life, your size, and your budget when choosing food packaging for your product.

Need some more advice on food packaging? Learn about our food packaging consultant services at the greater goods here!

If you’re in the food business, it’s important to understand the different types of food processing. Food processing is converting foods into other useful forms. It can cover the processing of raw materials into food through various physical and chemical processes. The diverse actions involved in this process are mining, cooking, canning, liquefaction, pickling, macerating, and emulsification.

Attractive, salable, and in many cases, life-long food products require clean, harvested crops or slaughtered animal products. However, food processing can also reduce the nutritional value of food and may include substances that can adversely affect health.

There is a mixture of different types of food processing that can take place, depending on the kind of food and the intended results. In this blog post, we will discuss types of food processing. Each type of food processing has its unique benefits and drawbacks. Read on to learn more!

Thermal Processing

Thermal processing is food processing that uses heat to kill bacteria and other microorganisms. This type of processing is often used for canned foods, ensuring that the food will be safe to eat. However, thermal processing can also cause the food to lose some nutrients.

Nonthermal Processing

Nonthermal processing is food processing that does not use heat to kill bacteria. It means there is a greater risk of food poisoning if you don’t handle or cook the food properly. However, nonthermal processing can preserve more nutrients than thermal processing.

Tertiary Food Processing

Preparing tertiary food has plenty of nutritional value, such as frozen pizza and bundles of snacks. The expression “handled food” generally refers to foods produced through tertiary food preparation during the new food industries. At this point, the batter takes the most advantage of making the tortillas cut and heated into chips.

Mechanical Separation

Mechanical separation is a type of food processing that uses physical methods to separate different food components. For example, centrifuges and filters can separate solid and liquid ingredients. This type of processing is useful for creating concentrated juices or extracts.

Milling and Grinding

Milling and grinding are types of food processing that reduce the size of the food particles. It can be done using various methods, such as crushing, grinding, or pressing. Milling and grinding can create flours, spices, and other powdery products.

Leavening and Fermentation

Leavening and fermentation are types of food processing that use microorganisms to produce carbon dioxide gas. This gas helps leaven doughs and batters and adds flavor to fermented foods like bread, cheeses, and yogurts.

Coating and Glazing

Coating and glazing are types of food processing that add an outer layer to the food. This layer is typically for decoration or to provide a protective barrier against moisture and contamination. Coating and glazing are often used for baked goods, candies, and fruits.

Conclusion

As you can see, many different types of food processing can be used to create various products. Each type of processing has its unique benefits and drawbacks. Choose the right kind of processing for your food product to ensure the best possible results! Hopefully, this article has been informative for you!

Are you looking to take your food business to the next level? Contact the greater goods today to see how we can help!

Minimal processing is a term used in the food industry to refer to a food production process that results in minimal changes to the structure and composition of the food. Minimal processing is an excellent design to preserve foods in terms of nutrition, safety, and sensory quality without artificial additives.

The concept of minimally processed food has recently reached a high level due to consumers. In response to this rising consumer demand for natural and fresh foods, minimal processing technologies such as ozone treatment, chlorine treatment, etc., are used to delay product oxidation. In this blog post, we will discuss why minimal processing for food preservation is so important for consumers.

Preserves the Natural Flavour of Food

Minimal processing preserves the food’s natural flavor and nutritional value. Food is processed and often loses some of its nutrients, vitamins, and minerals. For example, canning fruits and vegetables results in a loss of vitamin C. Minimal processing helps preserve these important nutrients so that you can still enjoy the food’s full flavor and nutritional value.

Reduces the Risk of Contamination

 Minimal processing reduces the risk of contamination. When food is processed, it is often exposed to bacteria and other contaminants, and this can lead to food poisoning or other illnesses. Minimal processing helps to reduce the risk of contamination by keeping the food in its original form.

Preserve the Environment

Minimal processing helps to preserve the environment. Food processing often uses a lot of energy and water, which can be damaging to the environment. Minimal processing helps reduce the amount of energy and water used in food production, which is better for the planet.

Better for Health

Minimal processing is better for your health. Processed foods often include additives and preservatives that can harm your health. Minimal processing helps avoid these harmful ingredients so that you can enjoy the food without worrying about your health.

Sustainable

Minimal processing is more sustainable. Food production often generates a lot of waste, which can be damaging to the environment. Minimal processing helps reduce the amount of waste produced by food production, which is better for the planet.

Efficient

Minimal processing is more efficient. Food production often uses a lot of energy and resources, which can be wasteful. Minimal processing reduces the energy and resources used in food production, which is better for the environment.

Affordable

Minimal processing is more affordable. Food production often requires expensive equipment and chemicals, which can be costly. Minimal processing helps reduce food production costs, which is better for your wallet.

Convenient

Minimal processing is more convenient. Food production often takes a lot of time and effort, which can be inconvenient. Minimal processing helps to reduce the amount of time and effort required for food production, which is better for your busy lifestyle.

Conclusion

These are just a few reasons why minimal processing is so important to consumers. When you choose minimally processed foods, you choose a healthier, more sustainable, and more affordable option. So when you are at the grocery store, look for minimally processed foods!

Do you have a minimally processed food product you’re ready to launch? Learn how the greater goods can help here!

When you snack between meals, you consume food or beverages. The term “snack foods” refers to processed, high-calorie items like chips and cookies. However, snacking means eating or drinking something between meals, regardless of whether the food is healthy. Besides hunger, location, social environment, time of day, and food availability also contribute to snacking. People often snack when tasty food is around — even when they’re not hungry. In this blog post, we’ll give you some better-for-you snacking options to consider for a new business.

Yogurt 

Many people think of yogurt as a healthy breakfast food, but it can make a great snack, too. Starting a yogurt-based snack business could be a delicious and profitable venture. There are many different ways to sell yogurt as a snack.

For example, you could offer plain yogurt with various toppings or yogurt smoothies made with fresh fruit. Make your yogurt snacks if you want to get creative. Your new snack business will find a market no matter what route you take. So, selling yogurt might be the perfect solution if you’re searching for a delicious way to make money.

Veggies and Hummus

Another better-for-you snacking option to consider for a new business is veggies and hummus. This combination provides a good source of fiber, vitamins, and minerals.

Hummus is also high in protein and low in fat. And like yogurt, it may have additional health benefits, such as improving blood sugar control. You can serve veggies and hummus together as a dip or include them as part of a larger snack plate with other items like crackers or fruit.

Nuts

If you’re looking for a new snack business, selling nuts is a great option. Nuts are healthy, delicious, and versatile, making them perfect for a wide range of customers. You can sell them whole, roasted, or flavored; in individual bags or bulk containers; as part of a larger snack mix, or on their own.

What’s more, nuts are relatively inexpensive to produce, so that you can offer them at a competitive price. With all of these factors working in your favor, selling nuts is a great way to enter the snack market.

Pretzels

If you’re thinking of selling pretzels, you’re not alone.  pretzels are a popular snack food, and there’s always room for another player in the market. The first thing you should know about running a pretzel business is what you need to know before you begin.

First, pretzels are a perishable product, so you’ll need to have a plan for keeping them fresh. Second, they’re also a high-maintenance product – customers expect pretzels to be soft and fresh-tasting, so you’ll need to have a way to ensure that your product meets those standards.

Conclusion 

If you’re considering starting a new snack business, consider offering some better-for-you snacking options. These options are relatively healthy and provide a good source of nutrients like protein, fiber, and vitamins and minerals. Plus, they tend to be more filling than other snack foods. Thanks for reading!

Ready to get your food business off the ground? Contact the greater goods today to see how we can help!

When purchasing, we are often guided by our emotions. Whether buying a new car, a piece of jewelry, or just some groceries, we are often influenced by how we feel about something. That’s why marketing and advertising campaigns are so important – they need to generate an emotional response to convince us to buy their products. In this blog post, some points will explore why emotions affect buying behaviour.

Impress our Perceptions

Emotions can affect our perceptions. For example, if we see an advertisement for a new car that is stylish and sleek, we can think of it as a great price, even if it is quite expensive. On the other hand, if we see an advertisement for a used car that is old and run down, we can understand that it is not worth our money even if it is quite cheap.

Our emotions can also affect how much we value certain features when purchasing. For example, if we feel happy and optimistic, we may focus on a product’s positive aspects and ignore the negative ones.

Influence our Decisions

Emotions can affect our decision-making process. For example, if we feel angry, we may be more likely to make impressive decisions without considering all the options. On the other hand, if we are afraid, we may avoid making any decisions. Our emotions can also affect how willing we are to take risks when purchasing. For example, if we feel confident and optimistic, we may be more likely to buy something that is more expensive but has the potential to pay off in the long run.

Target our Memory

Emotions can affect our memory. For example, if we see a commercial for a new car of our choice, we may remember the commercial better than if we see a commercial for a used car that we don’t like. Or, if we go to a store and have a bad experience, we can remember that experience more clearly if we went to that store and had a good experience.

Our emotions can also affect how likely we are to forget about certain products or brands. For example, if we feel happy and relaxed, we may forget the product we saw but did not buy.

Impacts our Social Interactions

Emotions can affect our social interactions. For example, if we feel happy and relaxed, we might talk to a salesperson and ask for their opinion about a product. In contrast, if we are feeling shy and contradictory, we may avoid talking to anyone and go with our instincts. Our emotions can also affect the extent to which we listen to the recommendations of others. For example, if we feel suspicious and unreliable, we may ignore a friend’s advice to buy a particular product.

Wrapping Up

As you can see, there are lots of ways that emotions affect buying behaviour. And while we may not always be aware of it, businesses are constantly trying to target our emotions so we can buy their products. So the next time you are angry, happy, or scared, remember that your emotions can affect your purchase.

Need some help launching your food business? Contact the greater goods today to discuss your needs!

It is not easy to launch a new business. There are so many things to think about, and it can be easy to forget something important. So we’ve compiled this list of 3 things to remember when launching your new business. Follow these tips, and you’ll be on your way to success!

1) Planning

You’ll need to work on a lot of things as much as possible to improve your business plan. When attempting to move ahead, you must devote time and effort to developing and implementing a strong and comprehensive business plan. The company plan is the essential component of the process for launching and running a successful firm for the future. The company plan is the roadmap for taking your firm forward in the ideal manner possible, and this is something you must do right now.

2) Do Research

It’s critical to conduct your research, and you should always keep it in mind. There are so many things to ponder while making good business decisions that research is required. Make careful to include the finest strategies for carrying out this in the future, as there are several factors to consider. For example, to start a beauty business, you should look into the cosmetics sector and pay attention to trends and precautions. The more you can do to get this right now, the better your future decisions will be.

3) Make an Offer

Once you have your product in mind, create an offer based on the price of your product. An offer consists of four sections:

• Describe your product and its price
• Explain the benefits that your product provides
•  Resolution of recurring objections
• A reason for people to buy your product right now

Successful Business Strategies

Finding out your target audience should be the first step when it comes to marketing your business. Knowing which groups of people you will reach will allow you to research them and try to understand them better. Marketing becomes much easier when you clearly understand your target audience. You can align your messaging and entire brand image with what they value and what matters to them, whether it’s aesthetics, an idea like sustainability, or just being people-oriented.

Sadly, your business doesn’t stop spending after it starts and runs. It can only increase – but that’s why your goal is to increase your profit margin over time. A factor in how many your running costs will be each month. Consider office overheads, supplies, staff pay, courier costs from companies like floridacouriers.com, accounting fees, high-speed internet, and whatever other charges may be unique to your business.

As a business of any size or shape, you will face competition. It is unlikely that you have an idea so unique and unique that no one is doing what you are aiming for. Even if you are alone, it will not take long for a competitor to emerge. But like anything, there are ways to deal with competitors. It’s good to have a vague idea of ​​how you will win market share – competitive pricing, better campaigns, or better product quality. The strategy is up to you and the nature of your competition.

Conclusion

As you can see, these are just a few of the key elements to consider when launching a new business. You must develop concepts that can be implemented to take things to the next level immediately.

Need some help launching your food business? Contact the greater goods today for a free consultation!

Most of us think about food when it comes to what we put into our bodies. We consider where it came from, how it was grown, and what kind of nutrients and flavors it will provide. But what about the food’s packaging? In many ways, the packaging is as important as the food itself. It can protect our food from contaminants and pests, extend its shelf life, and make it easier to transport and store. Here, we discuss the latest trends in food packaging.

The Rise of Eco-friendly Packaging

With the rise of food waste and the harmful effects of plastics, many companies are now turning to eco-friendly packaging. It includes the use of materials that are biodegradable or recyclable, as well as packaging that is less harmful to the environment. An example of this is the use of cardboard boxes instead of plastic containers. Cardboard is a durable material that you can reuse or recycle, and is also biodegradable. Similarly, some companies are now using plant-based plastics, which are made from renewable resources and can be thrown in the compost.

Biodegradable Materials

Although most people are familiar with the idea of ​​recycling, not many are aware of the options for composting food waste. However, with the increasing focus on sustainability, interest in biodegradable materials and compostable packaging is growing. Composting is a form of food waste management that helps reduce the amount of waste disposed of in landfills. 

Sustainable Packaging

A growing number of people are aware that we need to reduce our environmental impact, and sustainable packaging is becoming increasingly important. Recyclable materials and durable packaging help reduce the amount of waste that goes into landfills, and they can also help reduce the use of harmful chemicals and pollutants.

Many types of durable packaging are available, from recycled paper and cardboard to biodegradable plastics. Food companies have begun to take notice, and many are now using durable packaging for their products. 

Trends in Food Labeling and Branding

In the food industry, packaging and labeling are essential marketing and branding elements. And in recent years, there have been some major changes in trends regarding food labeling and branding.

One of the biggest changes is the growing focus on health and wellness. More and more consumers are looking for foods’ rich in nutrients and free from harmful ingredients. As a result, food companies are beginning to provide more detailed information about the nutrients in their products.

Another major trend is the growing popularity of organic and natural foods. Consumers are increasingly interested in foods that have not been processed or treated with chemicals. As a result, food companies are increasingly investing in organic and natural products.

Conclusion

As the world becomes increasingly environmentally conscious, we expect to see more companies turning to sustainable food packaging materials. Recyclable materials and durable packaging help reduce the amount of waste that goes into landfills, and they can also help reduce the use of harmful chemicals and pollutants. We hope you’ve found this article informative and helpful in your search for the latest trends in food packaging!

Could you benefit from speaking with a food packaging consultant? Learn more about this service from the greater goods here!

What is food packaging? Food packaging is wrapping or storing food with materials such as paper, plastic, and metal. It helps maintain freshness, prolong shelf life and reduce spoilage. It also protects food from contamination and accidental use. Hundreds of billions of dollars’ worth of food are packaged every year.  Here are some main points that highlight why food packaging has a huge influence on consumer purchasing.

How Does Food Packaging Affect Consumer Purchase Decisions?

Food packaging is designed to protect food and extend its shelf life. It also provides consumers important information, such as nutrition facts and food allergens. But packaging also plays an important role in consumer purchasing decisions. Studies show that food packaging can affect our perceptions of food quality, freshness, and taste.

Many consumers will pay more for food that is packaged attractively or charmingly. Packaging can evoke positive emotions and create a strong bond with food products. So the next time you buy groceries, take some time to think about how food packaging influences your purchasing decisions. You may be surprised at what you get.

Types of Food Packaging Influencing Buying Habits

Food packaging comes in many different forms, and each type can affect our shopping habits differently. For example, brightly colored packaging can attract and make us more likely to buy the product. In contrast, simple and unusual packaging can give the impression of a premium or healthy development.

Likewise, packaging containing prominent food pictures can make us want the product, even if we are not planning to buy it. Food packaging also affects how we view food ourselves. For example, foods packaged in individual servings may seem like a healthier choice than those in large family-sized packages. Ultimately, the type of food packaging can significantly impact our purchasing decisions.

Convince People to Buy a Product

Food packaging appeals to consumers and persuades them to buy the product. In many cases, food packaging is more important than the food itself. For example, food companies often use bright colors and attractive images to make their products more appealing to consumers. They also use words like “fresh” and “natural” to convey a sense of well-being. In addition, food packaging often contains information about nutrients and ingredients.

What can help you make informed decisions about food? However, it can also mislead people into thinking that food is healthier. For example, a food package may claim to be “low fat” when it contains too much sugar. In other words, food packaging can be used to cleverly market a product and persuade people to buy it, even if it is not the best choice for them.

Conclusion

To conclude, it is no secret that food packaging influences consumer purchasing decisions. However, we rely on food labels to make informed choices about the foods we eat. But you may not know that food packaging can be used in other ways to influence your decision-making. The design of food packages can make you think that food is healthier.

Need a hand with your food business? Contact the greater goods today to see how we can help!

Canada is a large, highly diverse country, with people from all around the world living within its borders. This diversity creates opportunities for businesses to find new customers and sell their products and services. And a market opportunity assessment can help enterprises understand these opportunities and make informed decisions about where to focus their efforts. In this blog post, we will discuss why businesses need market opportunity assessments. Let’s get started!

Market Opportunity Assessment and their Need in Business

Understanding market opportunities is important for any business to enter a new market or expand its operations. By definition, a market opportunity assessment is identifying and quantifying the chances of success in a given market. It determines the desirability of a business opportunity. This assessment considers several factors, including market size, growth potential, competitive analysis, and customer needs.

With this information, businesses can make more informed decisions about allocating resources and how to position themselves for success. Although there is no guarantee of success in any market, market opportunity assessment helps businesses understand the risks and rewards associated with different market opportunities. That knowledge can be the difference between success and failure in today’s competitive business environment.

How Do You Conduct an Assessment? 

Assessing market opportunities can help a business determine if there is a market for its products or services. Companies can identify potential customers and understand their needs and wants by doing market research and analyzing data. This information may be used to develop marketing strategies and business plans that will help them achieve their goals.

Furthermore, market opportunities can help businesses assess competitiveness and determine which pricing, product features, and marketing messages will be most effective. And by exploring market opportunities, companies can increase their chances of success in the marketplace. And these days, it’s important to take every chance you can get in a highly competitive marketplace.

Benefits of Conducting a Market Opportunity Assessment

Assessing market opportunities is a key tool for any business that wants to take advantage of market opportunities and stay ahead of the competition. By evaluating market opportunities, companies can identify market trends, assess customer needs and preferences, and develop product development and marketing strategies.

Evaluating market opportunities can also help businesses identify potential new markets and understand the competitive landscape. Ultimately, assessing market opportunities can provide businesses with the insight they need to decide where to focus their resources to maximize growth potential.

Conclusion

If you’re looking to break into a new market or expand your business, doing a market opportunity assessment is important. This process will help you understand the potential customers in a given market, what they need and want, and how your business can meet those needs. This may also let you find potential new markets and get a better understanding of the competitive landscape. Conducting a market opportunity assessment is essential for any business looking to grow.

Looking for a market opportunity assessment for your food business? Contact the greater goods today to discuss your needs!

Are you looking for ways to save money on food ingredients? If so, you should consider working with a food ingredient broker. Not only can they can help you find the best prices on ingredients, but they can also help you find rare or difficult-to-find ingredients. In this blog post, we will discuss 3 ways that you can save money by working with a food ingredient broker.

What is a Food Ingredient Broker?

Food ingredient brokers can help you navigate the numerous problems of locating the components that make your restaurant’s cuisine so unique. They work with a variety of food manufacturers, suppliers, and growers and may also assist you in receiving favorable pricing and finding ingredients that might be difficult to come by. However, working with a broker has several advantages beyond obtaining all of your required meal components.

3 Ways to Save with a Food Ingredient Broker

If you are a food manufacturer, you know how important it is to find the best prices on food ingredients. Ingredients can be one of the most significant expenses for a food manufacturer, so it is essential to find ways to save money on them. One way to do this is by working with a food ingredient broker.

1) Save Money

A food ingredient broker is a company that specializes in finding the best prices on food ingredients. They work with suppliers worldwide and have access to many different types of ingredients. By working with a broker, you can get access to better prices on ingredients than you would if you were to purchase them yourself.

2) Get Those Difficult-to-Find Ingredients

Another way that you can save money by working with a broker is by finding rare or difficult-to-find ingredients. If you are looking for an ingredient that is not commonly used or need an ingredient in a particular form, a broker can help you find it. They have access to a vast network of suppliers and can often find ingredients unavailable through traditional channels.

3) Save Time

Finally, working with a food ingredient broker can save you time and hassle. If you are trying to source ingredients yourself, you may have to deal with multiple suppliers, each with their minimum order quantities, delivery times, and terms. This can be very time-consuming and frustrating. Working with a broker can streamline the process and get all the information you need from one company.

The Bottom Line

Working with a food ingredient broker can save you money, time, and hassle. If you are looking for ways to reduce your food manufacturing costs, consider working with a broker. They can help you find the best prices on ingredients and can also help you find rare or difficult-to-find ingredients. Contact a food ingredient broker today to learn more about how they can help you save money on your food manufacturing costs.

Looking for immediate cost savings AND more income? Contact the greater goods today to see how we can help!

Did you know that just 25% of new product launches are successful? Launching a new product can be both exciting and nerve-wracking. You want to ensure that everything goes off without a hitch and that your product is well-received by customers. This blog post will give you 5 tips for a successful product launch. Follow these tips, and you can rest assured that your product will be a success!

What Makes for a Successful Product Launch?

A successful product launch requires careful planning and execution. You can’t just wing it and hope for the best. To ensure that your product is successful, you need to plan everything out carefully. Here are 5 tips that will help you have a successful product launch:

1) Get Feedback from Potential Customers Before Launching

It would help if you always got feedback from potential customers before launching your product. This will give you an idea of what they’re looking for and what they would like to see in a product. It’s also an excellent way to gauge whether or not your product is something they would be interested in purchasing. Try conducting surveys or focus groups with potential customers to get their feedback.

2) Do Your Research

Before launching your product, you need to do your research. This means understanding your target market and knowing what they’re looking for. It also means knowing your competition and what they’re offering. If you don’t take the time to do your research, you’re likely to fail.

3) Create a Marketing Plan

You can’t launch a product without a marketing plan. You need to know how you’re going to get the word out about your product, and you need to have a budget for it. Your marketing plan should include traditional methods like advertising and social media, and PR.

4) Have a Realistic Goal

When setting goals for your product launch, make sure they’re realistic. If you set your sights too high, you’re likely disappointed. On the other hand, if you put them too low, you won’t be able to reach your full potential. Figure out what’s realistic for you, and go for it!

5) Be Prepared for the Unexpected

No matter how much planning you do, there’s always a chance something will go wrong. It’s essential to have a contingency plan in place if something happens. This way, you can minimize the damage and ensure that your product launch is still thriving.

Avoiding Common Product Launch Mistakes

By avoiding these mistakes, you can increase your chances of success:

• Not doing enough market research
• Not having a realistic goal
• Failing to create a marketing plan
• Not getting feedback from potential customers
• Not being prepared for the unexpected

The Bottom Line

Launching a new product can be a daunting task, but it doesn’t have to be. If you follow these 5 tips, you can rest assured that your product will be a success!

Need some help launching your food business? Contact the greater goods today to see how we can help!

In a food business, it’s essential to know the basics of food science. The five fields of food science to understand as a food business are food microbiology, food engineering & processing, food chemistry, nutrition, and sensory analysis. This blog post will discuss each of these fields in detail and explain what they mean for your business. Knowing the basics of food science will help you create better products and make your business more successful!

1) Food Microbiology

The scientific study of how microorganisms interact with foods, and food microbiology, focuses on bacteria, molds, yeasts, and viruses. Food safety and quality are two topics that are particularly pertinent to product development. Food safety is the protection of people from pathogenic germs in food. It’s nearly impossible to get rid of all germs from any meal; nevertheless, you can take many measures to hinder their proliferation or destroy them.

In food science, pathogenic microorganisms and their poisons are being discovered using increasingly sensitive and rapid detection technologies and developing packaging and procedures that restrict their growth and survival. Some organisms aren’t necessarily dangerous, but others cause food to spoil.

2) Food Engineering & Processing

On the other hand, food engineers create the concepts that food processors use to transform raw materials into healthy, long-lasting meals. Engineers may not take a direct part in menu planning; nevertheless, processors will. The way you treat an ingredient significantly influences the flavor, color, safety, and shelf life of meals.

Analyze the high-pressure treatment (HPP) and its influence on the fresh fruit and vegetable juice sector. HPP is a non-thermal “cold pasteurization” technique that allows you to produce fruit and vegetable juices without any adverse effects of thermal processes, such as taste, texture, or color changes. The process does not alter the nutritional profile of the juices, so it doesn’t require fortification.

3) Food Chemistry

Foods are biochemicals because, in most cases, they or their raw ingredients are or were living things. Biochemistry may be crucial to a product developer’s knowledge. Enzymes are biochemistries’ primary engines of action. The conversion of the disaccharide lactose into its component sugars galactose and glucose is improved by adding the enzyme lactase to milk, which breaks down the disaccharide into its component’s galactose and glucose, making it more digestible.

4) Nutrition

When creating new products or altering old ones, one of the most challenging tasks is to produce tasty meals that are low in calories but still satisfy customers. The biological effects of so-called nutraceuticals and functional foods have received significant research. Product designers are noticing and working to include these foods or their bioactive components in new items. Customers will eventually demand the same health advantages from their away-from-home meals that they receive at home.

5) Sensory Analysis

Sensory science employs people to describe and assess foods’ tastes, textures, appearance, and other qualities. Product developers rely on sensory evaluation methods. You can use sensory techniques to narrow down ideas, select prototypes, optimize a developing product, and monitor and maintain quality.

Evaluate a product’s preference and popularity. Tests may be used to evaluate consumer preferences and the acceptability of a product. Quantitative descriptive analysis (QDA) can be used to assess the taste qualities, assigning numerical ratings for these criteria.

The Bottom Line

So, there you have it: The five fields of food science to know as a food business. As you can see, a lot goes into making sure the food we eat is safe and of high quality. But with the help of food scientists, we can be confident that the food we consume is delicious and nutritious.

Looking to take your food business to the next level? Contact the greater goods today to see how we can help!