The term “eco-friendly packaging” may have been a buzzword in time past. But all that has changed, as both brands and consumers continue to prioritize sustainable packaging more than ever.
More brands are keying into packaging designs that reduce environmental footprint over time. Sustainable packaging is gradually moving from an option to a necessity and brands that must remain relevant going forward need to toe this path.
Here’s a quick look into sustainable packing design and what it means for your business.
Definition of Sustainable Packaging Design
Sustainable packaging design refers to creating product packaging that does little to no damage to the environment.
As you can imagine, this is not a small feat to achieve and may take several small steps for brands to make their product packaging entirely eco-friendly.
A giant leap may not be feasible, but you adopt a few different approaches, including:
- Significantly reducing the carbon footprint during the production process
- Using 100% raw or recycled eco-friendly materials for packaging
- Promoting reusability by creating product packaging with extended lifecycle and usability.
The most important thing to keep in mind is to find a way to create the least negative impact on the environment without affecting your business.
What Makes a Packaging Design Sustainable?
A “bio” product packaging doesn’t necessarily mean a sustainable design. To be considered truly sustainable, your packaging design needs to fulfill the following requirements:
- Safe: The packaging design does not pose any health or environmental risks.
- Efficient: It should use and make the most of green packaging materials.
- Effective: It should provide value for both the consumer and brand. The packaging should also support responsible decision-making.
- Cyclic: The packaging design must include eco-friendly materials, inks, and technologies.
Why Sustainable Packaging Is Good For Your Business
Implementing sustainable packaging may seem like a lot of hassle just to get your product across to consumers.
But cutting corners will end up hurting your business, as more consumers are catching on to the damages that non-eco-friendly packaging brings to our green planet.
While consumers will not stop buying, a large percentage of buyers are tilting toward companies that provide products and packaging that help keep our planet healthy.
Having sustainable packaging can do the following for your business:
- Improve how customers perceive your brand.
- Reduce the carbon footprint of your business.
- Potentially reduce the cost of packaging by minimizing unnecessary use of materials and limiting excessive waste.
- Improve customer satisfaction.
- Increased sales, especially among consumers who are sustainability-minded.
By following the “reduce, reuse, and recycle” motto, you will have more happy customers, a better bottom line, and a safer planet. It is, indeed, a win-win situation for all.
The Greater Goods Can Help
Implementing sustainable packing designs requires knowledge and experience. The Greater Goods has both qualities and can help you figure out the best ways to make your packaging eco-friendly while maintaining your brand image.
Book a free consultation today, let’s work out something that will reduce the environmental footprint of your business.