Everyone wants to get their food or beverage product into stores. How do you succeed? First of all, you need a product that everyone wants. Because if consumers want what you’re selling, so will retailers. So there has to be a need that no one is filling. That’s the ‘demand’ part.
Next, you need a strong brand. This includes a sales and marketing plan that you can present to retailers. Once you have ‘sold’ retailers on your product and got some commitments, you can convince a distributor to take you on.
Following that, you need to ‘finish’ your product, typically with the help of a food scientist and a regulatory expert. Then you will need to find the right co-manufacturer as well as a supplier who can provide attractive packaging.
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